Automotive · Vehicle-Launch Concept
A vehicle-launch stand system for Mercedes-Benz — designed to drop a car into the dark and make it the only thing in the room.
A launch presence that flexes across very different floors — an airport, a business center, a festival — without ever losing the marque's register. One language, many footprints, always unmistakably Mercedes-Benz.
We built a dark, modular stand language: a car lit against black, framed by light architecture — light rings, light nets, vertical blades, an LED backdrop. Each model gets its own podium within one system — E-Class, AMG, S-Class — and the kit scales from a compact airport footprint to a full festival stage.
Designed
Built in 3D
One language, tuned per model and per floor — podium, lighting, and backdrop as a kit. Footprints range from a single lit ring for an airport to a full stage build for a festival, each variant holding the same dark, premium frame.
The concept and stand language are ours; the 3D system was developed by our design team to STUDIO 2112's art direction — the per-model variants and the lighting that carries them.
S-Class — LED backdrop, wood floor. The same system, tuned to a different register.
A complete, scalable stand system: one dark frame, three models, and a footprint that flexes from airport to festival — exactly the kind of individually-authored work STUDIO 2112 is built to make.