Concept · Bespoke Booth Concept
A beauty house inside a fashion week — a Mary Kay stand designed to read as couture, not a cosmetics counter. Not a mall counter.
Mary Kay wanted a presence at Mercedes-Benz Fashion Week that held its own among the runway brands — beauty with the polish of a fashion house, not a mall counter.
We built a custom booth in Mary Kay's pink and black — a sharp architectural shell, the logo cut large, makeup stations run as a working salon, and the Fashion Week co-brand carried clean.
The booth in elevation — front pillar and pink salon interior, the Fashion Week co-brand carried clean. Rendered end to end.
Concept and 3D art direction — booth architecture, brand walls, makeup-station layout and lighting, with the Mary Kay and Mercedes-Benz Fashion Week marks balanced across the shell. The concept and stand language are ours; the 3D was developed with our design team to that direction.
An individually-authored booth language, rendered end to end and ready to build — beauty carried at the level of a fashion house, and exactly the kind of bespoke, single-house work STUDIO 2112 is built to make.