Immersive Cultural Activation
The new direction arrived ambient — a room the company walked into, not watched.
A premium consumer brand was moving in a new direction and wanted to bring its whole team into it in one evening — leadership and employees, 300 in the room. The goal was to get everyone genuinely excited about where the brand was going, and to send them home feeling part of it.
Artplay's architecture taken over for one night and wrapped in 360° projection.
We took the new direction off the slide deck and put it into the room itself. Artplay — a contemporary-art museum whose architecture is designed for immersive work — was taken over for one night and wrapped in 360° projection: six hours of original content, custom-authored end to end, projection-mapped to the venue itself rather than to a screen. A live show program and a band performed inside the projection, synchronised to the 360° environment across the whole space.
No screen-and-podium. No keynote.
Designed
Built & delivered
End-to-end ownership across brief → strategy → concept → 3D design → fabrication → AV → logistics → execution → closeout. A full takeover of the museum's architecture, with a dedicated VJ team running the show live through the night.
The environment was ours to author; the production, content, AV and VJ teams, ours to direct — holding one continuous layer together across the entire evening, first minute to last.
The live show, performed inside the 360° projection — six hours, custom-authored end to end.
The whole company had spent six hours inside it — and walked out genuinely excited to be part of what came next. Award-winning, and exactly the kind of individually-authored work STUDIO 2112 is built to make.